Axiom Telecom has signed a strategic
partnership agreement with Zain KSA in Saudi Arabia. The deal allows
Axiom Telecom to provide and distribute Zain products and offers
directly via its over 400 branches and selling points throughout the
Kingdom.
Zain KSA will also benefit from Axiom's superior distribution
coverage of over 4000 dealers, of which 2000 are dealt with through
direct distribution.
The agreement was signed during the Mobile
World Congress 2013 in Barcelona, and is set to significantly boost
Axiom Telecom's presence in the burgeoning Saudi Arabian market.
"Zain
KSA is an innovative player, and with this partnership we seek to
expand in what is hugely exciting and growing market for us," said
Faisal Al Bannai, CEO, Axiom Telecom.
"First and foremost this
deal is about delivering value to the customer through increasing their
options and providing world-class service. Our union is a complementary
one, playing to our own unique strengths, and I have no doubt that much
mutual success lies ahead," he added.
Saud Al-Bawardi Chief
Operation Officer at Zain KSA said that the agreement comes as an
activation of the company's operational plans to expand and enhance
customer access to Zain products, services, and special offers. Zain's
postpaid and prepaid lines, Internet devices and smartphones and
tablets, will now be available via Axiom branches, which exceeds more
than 400 around the Kingdom.
Al-Bawardi hailed Axiom Telecom for
gaining customer confidence in the Kingdom of Saudi Arabia and all
around the Gulf countries, adding that this agreement will enhance the
two companies' ability to provide the best services to all customers.
News
of the deal follows Axiom Telecom's recent announcement that 2012 was
its most successful year yet. The innovative telecommunications retailer
currently holds a 71% share of the United Arab Emirates (
UAE) handset market and a dominant share of the Saudi Arabian smart phone market,