The UK's BBC says that it saw record mobile web traffic to its sports website during last month, with 3.3 million unique UK visitors on Saturday 1st February.
Handheld devices proved the most popular way of following the action, as mobile and tablets accounted for a combined 68% of total coverage compared to 32% for PCs.
Two record weeks of traffic in the UK - there were a record 18.8m unique browsers in the week commencing 20 Jan, which was then surpassed the following week (w/c 27 Jan) with 19.7m.
Transfer deadline day
In the UK, total traffic during the hugely popular football transfer deadline day on Friday 31 January reached 6m unique UK browsers, an increase of 11% compared to the same day last year. The shift toward handheld devices continued with mobile traffic growing by 35% to 2.3m unique browsers and tablets growing by 67% to 1m unique browsers over the same period.
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