The worldwide PC market grew 17.9% in Q4 2013, thanks to a seasonal surge in tablet shipments. Tablets grew 65.2% year-on-year to reach 76.3 million units, representing 48.3% of the total PC market.
Excluding tablets, shipments declined 6.9% year-on-year with falls in all regions.
Apple remained the PC market leader in Q4, shipping 30.9 million units to take a 19.5% share of the market. It shipped 26.0 million iPads, which accounted for 84.3% of its total shipments in Q4. Apple's share of the overall tablet market increased sequentially from 27.3% to 34.1%, with the launch of the iPad Air and iPad mini with Retina display providing a much needed boost. The original iPad mini also fell in price, down to US$299 in the US, making it cheaper than ever to buy an iPad. But competition is mounting and Android tablets are falling in price, which will put pressure on Apple's market share in 2014.
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