The UK's tablet market will shrink in 2014, with sales expected to decline
from 17 million in 2013 to less than 14 million this year, according to CCS
Insight.
The forecast follows two years of explosive growth, fuelled by the easy
availability of tablets ranging from premium products to devices costing less
than £50. More than 43% of the UK's population now owns a tablet, up from just
6% two years ago, and the number will almost double by 2017. In the next two
years however, the market will take a breather from its massive peak, before
returning to steeper growth in 2016. By 2017, CCS Insight is forecasting total
tablet sales to reach 20 million in the UK.
"It's only natural that we will now see a cooling off in tablet sales
for the next couple of years. The next big wave of growth will come in two years
when consumers who bought their first tablets in 2012 and 2013 start replacing
them. In the meantime we expect people to turn their attention to replacing that
old PC and their smartphone." said Marina Koytcheva, director of
forecasting at CCS Insight.
Koytcheva said: "Tablets have captured people's imagination in a way
that even mobile phones didn't. In just four years, almost half the population
of the UK has now got a tablet. It took 14 years for mobile phones to become
that popular. Of course, the plunging prices have a lot to do with the success
of tablets."
