Axiom Telecom signs strategic partnership agreement with Zain KSA

Axiom Telecom has signed a strategic partnership agreement with Zain KSA in Saudi Arabia. The deal allows Axiom Telecom to provide and distribute Zain products and offers directly via its over 400 branches and selling points throughout the Kingdom.

Zain KSA will also benefit from Axiom's superior distribution coverage of over 4000 dealers, of which 2000 are dealt with through direct distribution.

The agreement was signed during the Mobile World Congress 2013 in Barcelona, and is set to significantly boost Axiom Telecom's presence in the burgeoning Saudi Arabian market.

"Zain KSA is an innovative player, and with this partnership we seek to expand in what is hugely exciting and growing market for us," said Faisal Al Bannai, CEO, Axiom Telecom.

"First and foremost this deal is about delivering value to the customer through increasing their options and providing world-class service. Our union is a complementary one, playing to our own unique strengths, and I have no doubt that much mutual success lies ahead," he added.

Saud Al-Bawardi Chief Operation Officer at Zain KSA said that the agreement comes as an activation of the company's operational plans to expand and enhance customer access to Zain products, services, and special offers. Zain's postpaid and prepaid lines, Internet devices and smartphones and tablets, will now be available via Axiom branches, which exceeds more than 400 around the Kingdom.

Al-Bawardi hailed Axiom Telecom for gaining customer confidence in the Kingdom of Saudi Arabia and all around the Gulf countries, adding that this agreement will enhance the two companies' ability to provide the best services to all customers.

News of the deal follows Axiom Telecom's recent announcement that 2012 was its most successful year yet. The innovative telecommunications retailer currently holds a 71% share of the United Arab Emirates (UAE) handset market and a dominant share of the Saudi Arabian smart phone market,