In the three days around Christmas (December 24, 25 and 26), the number of smartphones and tablets, increased by 13% in the USA and 22% in Europe, reflecting strong sales of these devices during the holiday season, according to analyis by the mobile ad agency, Opera Mediaworks.
Overall, Opera Mediaworks says that it has seen a significant increase in global ad traffic year over year, and now reaches over 425 million consumers, while serving over 60 billion impressions a month.
The ad agency also noted that while revenue from iOS remains higher, Android now drives majority of mobile ad traffic to phones.
In Q4, iOS devices captured 56% of revenue, up from 50% in Q3. However, when comparing iPhone to Android phone traffic, Android tops out with a nearly 36% share (vs. iPhone's 28.7%).
Social networking sites and apps are the most popular. Traffic volume for social networking services was the highest, at 34.25% of all global traffic. The Music, Video & Media category followed, with 17.7% of traffic; this category took the top spot for revenue generation (20.6%) as consumers continue to use their mobile devices more for streaming music and watching videos. Arts & Entertainment sites and apps captured 18.2% of revenue.
