MTN's Nigerian subsidiary outspent its rival mobile networks last year in terms of marketing spend, according to a report by MediaReach OMD.
MTN topped telecoms advert spending in the Above-The-Line, ATL in 2012 with N5.09 billion (US$31 million).
Etisalat came second with N4.40 billion while Airtel and Globacom spent N2.99 billion and N2.95 billion during the year.
According to the report, the N15.56 billion (US$95 million) spent by the telecoms sector in 2012, however, represented a decline from the N20.12 billion spent in 2011.
