Portugal Telecom has announced that its mobile network subsidiary, TMN is bring rebranded as Meo.
The Meo brand has been marketed to consumers as a triple-play service and already has 1.5 million customers, and Portugal Telecom said that the growth of convergence services meant it was time to drop the mobile-only branded service.
The company said that the Meo brand has a stronger consumer recognition that its mobile brand, hence the decision.
Portugal Telecom will continue to have available the largest store network in the country and the same customer care number (1696), as well as an updated website.
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