Bharti Airtel, a leading global telecommunications services provider with operations in 20 countries across Asia and Africa, today announced that it will join Bridge Alliance, a leading mobile alliance that is made up of 14 operators, serving over 500 million customers.
The 17 Airtel operations across Africa will join the alliance and gain access to the latest Bridge Alliance enterprise and roaming services. “It is important to be part of a strong alliance which can enhance the efficiency of our business operations,” said Andre Beyers, Chief Marketing Officer at Airtel Africa. “Airtel Africa will benefit from joining the group as the alliance will enhance our provision of corporate solutions and forward-thinking roaming services.”
“We are very pleased to have all of Airtel Africa operations join us: this strategic partnership enables us to achieve another milestone” said Alessandro Adriani, CEO of Bridge Alliance.
“We are deeply committed to help Airtel Africa enhance its market position and gain competitive advantage. Our partnership will enable Airtel Africa to provide tailored solutions to serve enterprises wishing to procure mobile services regionally. Additionally, sharing our expertise, research and empirical evidence gathered from other markets within the Alliance, Airtel Africa will be able to deliver geographically extended, simplified and competitive data roaming and voice services.”
With a presence across 17 African countries, Airtel is the largest telecom service provider across the continent in terms of geographical reach and had over 66 million customers at the end of quarter ended September 30, 2013. Globally, Airtel is ranked as the 4th largest mobile operator in terms of subscribers.
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