Samsung Mobiles is India's Most Attractive Brand, Sony takes 2nd place:

The latest report from TRA (Trust Research Advisory), India's leading brand insights company, titled India's Most Attractive Brands 2013 (MAB 2013) is out. Samsung Mobiles, the blitzkrieg marketer, emerges as India's Most Attractive Brand in 2013. India's second Most Attractive brand is the Consumer Durables leader Sony, followed by Nokia as the third most attractive across all categories. India's top three Most Attractive brands are very close together with just 2% gap between each other. Following at fourth place is LG, the South Korean Consumer Electronics leader with 8% attractiveness score lag from the previous. Placed at India's fifth Most Attractive brand is India's home-grown conglomerate, Tata, trailing its predecessor by 11%. The results are based on a primary survey conducted with 2505 consumer-influencers across 16 cities based on TRA's proprietary matrix of 36 Brand Attractiveness Traits.

Launching the report, N. Chandramouli, CEO, TRA (a Comniscient Group company) observed, "The force of attractiveness is a primal force that affects all of us with the same intensity - whether it be attraction with other humans, objects, places or brands. As a brand insights company, TRA spent years understanding the basics of attractiveness by delving into several subjects ranging from philosophy to physiology, religion and communication, and have developed a robust proprietary matrix for deciphering the complex subject of Brand Attractiveness."