Consumers are buying tablets at a furious pace, yet approximately two-thirds of U.S. adults still don't own one, according to a report from Pew Internet Research. Tablet makers such as Samsung, Apple, Amazon, Microsoft and others are vying for those un-tableted consumers and the market is now awash with a dizzying array of sizes, features and price points. Such choice can mean it's a great time to be a consumer, but some analysts warn that buyers may be wearying.
"There may be a bit of tablet fatigue," said Mike Feibus, principal analyst, TechKnowledge Strategies. "Tablet development has slowed; it has plateaued."
That fatigue may be attributable, in part, to a market that was once defined by the Apple iPad moving to a new phase of fragmentation with multiple operating systems, app ecosystems and use cases.
"We've got kid tablets, we've got TV tablets, we've got ruggedized tablets, we've got tablets that just stick on the wall," said Ben Bajarin, principal at tech analyst firm Creative Strategies. "We are seeing this market segment."
As the market splits into segments, new niches are emerging, pulling consumers in a variety of directions.
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