A municipal Wi-Fi network operator, Gowex says that it has deployed a Wi-Fi network in New York City that is based in 500 local business properties.
The We2 Social Wi-Fi platform includes the NetVertiser device and the We2 Merchant mobile application. Together they allow businesses to provide Wi-Fi, create geolocated ads and promotions, message directly with customers, and review real-time business insights.
The We2 initiative is backed by the New York City Economic Development Corporation. The merchant hotspots add to the more than 2,000 outdoor access points Gowex already has operating in the city.
As part of the NYCEDC sponsorship, businesses enjoy free and unlimited use of the NetVertiser device and We2 application, and free advertising for the first 6 months.
"The response to the We2 and NYCEDC offer for merchants has been incredible, and we're excited for business owners to experience this revolutionary new kind of Wi-Fi with geolocated advertising, customers messaging and real-time data," said Carlos Gómez, We2's CEO.
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