Mauritel, a subsidiary of Maroc Telecom, had selected Intersec to provide real-time promotions for targeted subscribers based on analysis of actual usage patterns.
Intersec's LMS solution provides marketers with analytical functionality to visualize market trends in seconds, design and launch contextual offers while measuring in real-time their effectiveness. The LMS solution can process up to 100,000 events per second on a single server allowing the accurate targeting of users in real-time with new promotions and services.
Yann Chevalier, CEO at Intersec, said: "In a world now obsessed with Big Data, customer insight has never been more valuable in the Telco sector, particularly on markets with a vast majority of prepaid subscribers such as Mauritania. As a result, Mauritel were looking at new ways to collect and analyse the data of their subscribers, and use this to build a valuable profile of the individual, their preferences, habits and lifestyle."
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